Designers Domenico Dolce and Stefano Gabbana may not have been the first to use drone tech in a fashion show — cf. Lady Gaga in her Volantis flying dress in 2013, or Betabrand’s Silicon Valley Fashion Week in 2015 — but their eight custom quadcopters stole the show at their Women Fall/Winter 2018 Fashion Devotion show on February 28th in Milan.
The start was delayed by 45 minutes as the crowd was told to deactivate wifi and Bluetooth on their smartphones; holdout networkers were called out by name as Dame Anna Wintour, editor-in-chief of Vogue, jumped up to inquire what the fuss was about.
As the tune “All The Stars” by Kendrick Lamar and SZA filled the speakers, D&G’s handbag collection floated out toted by eight globe-topped c-drones to the surprise and delight of those present. Lab-coated technicians walked up and down the sidelines, possibly to catch any faltering drone (none had landing gear) or to prevent injury to the luminaries. The drones bobbed and turned before returning backstage.
After the handbags, it was the humans’ turn again, with new muse Chiara Scelsi and the other models decked out in extravagant haute couture from the fashion house founded in 1985.
D&G declined to furnish information concerning the conception, building and piloting of the handbag fleet.